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Director John Lux
Who Is Film Florida?
Film Florida is the chief marketing, professional development and networking organization for Florida’s Screen Production Industry. Our intention is to unite, inspire and innovate to build a more robust and retentive industry in Florida. Film Florida is a not-for–profit entertainment production organization run by volunteer members that represent all sectors of Florida’s screen production industry. Our members include a who’s who in the Sunshine State’s screen production industry – whether making things happen at a local film commission, representing a labor organization, educating tomorrow’s industry leaders, laboring behind the camera, developing the next great video game or app, providing equipment or working behind the scenes as the glue that keeps a project together. Film Florida values leadership, collaboration, diversity, courage and informed action and has a mission to provide a true focal point for Florida’s screen production industry, enabling the implementation of powerful economic policy, effective worldwide marketing, positive economic impact, and professional standards of excellence. Film Florida’s vision is to help create and maintain a sustainable, professional and productive screen production industry in Florida with an international reputation for excellence.
Film Florida meets quarterly to discuss topics and issues of concern to us all, and then moves forward with a plan of action to help achieve our goals. We work with the Florida Department of Commerce and local film offices, helping to craft the various programs offered throughout our state. We market and promote the state as a destination for projects and companies working in the industry. Our growing membership provides a network, a platform and the chance to play an active part in solidifying Florida’s position as a major production destination.